I was Art Director on BCN Studio’s PlayStation Heartbeat campaign, helping concept the visuals for a large-scale OOH rollout across high-profile screens in the US, including landmark locations such as Moxy and other premium digital display sites.
For these oversized formats, we used the popular anamorphic effect to create the illusion that elements were flying out of the screen, giving the campaign more depth and physical presence at billboard scale which BCN is so known for.
Working within the PlayStation world, the campaign combined cinematic imagery, bold PS5 branding, and surreal in-world moments designed to feel striking in outdoor environments. My role focused on shaping the look and feel of the campaign by directing a team of brilliant Houdini artists so the visuals held up across different screen types and locations.
For these oversized formats, we used the popular anamorphic effect to create the illusion that elements were flying out of the screen, giving the campaign more depth and physical presence at billboard scale which BCN is so known for.
Working within the PlayStation world, the campaign combined cinematic imagery, bold PS5 branding, and surreal in-world moments designed to feel striking in outdoor environments. My role focused on shaping the look and feel of the campaign by directing a team of brilliant Houdini artists so the visuals held up across different screen types and locations.
