"Anthem Pack: Flow
Puma’s latest Football drop, the ‘AnthemPack’ PUMA ONE 5.1, a boot designed around the power of music and rhythmic movements on the pitch. Inertia directed and produced a CGI product film featuring a bespoke high-octane music track and sound design. We created a series of detailed stitching animations, impact simulations, and spectacular environment designs.
We combined advanced CG technology to create a mesmerising and highly detailed photo-realistic 3D model of the boot. The CGI film was crafted to introduce the latest technology behind each feature of the boot."
Sole ripples animation
Lace hero shot